Creatrix™… Ensuring access to practical innovation for all organizations.

Fed up with Innovation tools that seem fun and valuable at the time but the culture of the organization remains the same? Or tools are not being put to best effect? We have the key to successful innovation!

It’s the lever that builds the capacity for change and innovation, in individuals, teams and organizations.
Creatrix™ is the only approach to innovation that recognizes the importance of innovative capacity in both the organization and its individuals. The Creatrix™ focuses on the behaviour required for an organization to become more innovative, rather than just creative technique.
The Creatrix™ approach is unique in that it looks at the behavioural capability individuals, teams and organizations, rather than skills and techniques.
A powerful method for today’s companies, to change their management framework on the base of behaviour.
We challenge the current assumptions about Creativity and Risk Taking: We all are creative – it’s not only the artists!
We all take risks – it is not only the thrill seekers!
Today’s companies need to tap into and develop the power of individual, team, and organizational creativity and risk taking to accelerate innovation.

Capacity for Change and Innovation

Having worked for many organizations over the years, we have come to recognize that innovation is more than just a process, or indeed an attitude. It is that unique combination of factors which enable change and new ways of thinking.

It is about having the right mix of attitudes, skills and processes for the particular phase of an organizations life cycle or product range.

Creatrix™ uses a unique blend of the innovation equation (Innovation= Creativity x Risk Taking). Activated by the DRIVERS necessary to enable real action.

If you keep asking yourself the following questions you will accomplish an improvement of your innovative capacity with the Creatrix™.

How do you generate new product ideas?

How do you place new products on the market?

How could you work more efficiently?

How can you optimize employee assignment?

How can you achieve sustainable higher profits?

How can you conceive both internal and external customer relations?

To answer these questions, this tool will help.

Accelerating Innovation

Creativity is the ability to produce unconventional ideas, and when we are facing difficult challenges we need new ideas most.

·       Isn’t it under the most difficult times, when we are under the most difficult stresses, that we need those new ideas that can change or alter the path and redirect our energies? This two day class, based on The Creatrix Inventory©  is so unique that there’s nothing comparable. The Inventory takes the concepts of creativity, risk taking and innovation and makes them understandable and concrete. Individuals, teams, organizations can increase their innovative capacity by leveraging their own knowledge of their creativity and risk-taking orientation and their results on the seven drivers of creativity and risk taking

·         Learn about your personal orientation towards innovation by taking the Creatrix™.

·         Explore the seven drivers of creativity and risk taking

·        Discover how to unleash your own creative potential in productive ways for greater innovation.

The History of Creatrix™  

·         Originally developed by Dr. Richard E. Byrd in the 70’s, it has since undergone several iterations, standing the test of time, widely accepted, and used like the MBTI and the Firo-B. Dr. Jacqueline Byrd has added to the work of her father and updated the inventory for today’s use.

·         The Inventory takes the concepts of creativity, risk taking and innovation and makes them understandable and concrete.

·         Individuals, teams, organizations can increase their innovative capacity by leveraging their own knowledge of their creativity and risk-taking orientation and their results on the seven drivers of creativity and risk taking.

·         The Creatrix™ has no right or wrong answers. Several studies have provided the necessary guidance for its development.

For the use in German language, Creatrix™ will be exclusively distributed by Bittner International Training. Creatrix-Consultants will be well-instructed and licensed in using this tool. Appropriate candidates for a training would be: Innovation Managers, Change Agents, Coaches, Trainers as well as Consultants. These candidates should be striving for success and knowledge in Cultural Process Development.

The implementation and practical application of the tool will be supervised by experienced BIT process-guides. They will lead you through consultation projects in German, English, Portuguese, Spanish and French.